In 2020-2022, Designest and Dr. Arrivo have created a new beauty instrument that redefines the skincare experience, realizing an innovative fusion of technology and traditional craft aesthetics.
Strategy
Dr. Arrivo captures the trend of eye care rejuvenation, positioning senior middle class and new white-collar workers, focusing on the four major eye problems: fine lines crow's feet, darkness around the eyes, dark circles, bags and tear troughs heavy, and based on the advice of eye medical experts, combining with the Designest's exclusive full-scene insight methodology, it innovatively introduces the concept of Y+E dual-mode care. At the same time, the product design combines the traditional Japanese nitrous technology, showing the unique nitrous aesthetics.
Design
Dr. Arrivo captures the trend of eye care rejuvenation, positioning senior middle class and new white-collar workers, focusing on the four major eye problems: fine lines crow's feet, darkness around the eyes, dark circles, bags and tear troughs heavy, and based on the advice of eye medical experts, combining with the Designest's exclusive full-scene insight methodology, it innovatively introduces the concept of Y+E dual-mode care. At the same time, the product design combines the traditional Japanese nitrous technology, showing the unique nitrous aesthetics.
Research
After market research and user insights, the research team found that the new white-collar workers work every day on the computer, off work on the cell phone tablet, the eyes long time in a state of high load, and after the age of 25 years old, the skin around the eyes began to appear dark circles, crow's feet, under-eye bags and other problems. We focus on fine lines crow's feet, darkness around the eyes, dark circles, bags under the eyes tear trough heavy four major eye problems, innovative Y + E model, to create a new skincare experience.
