Carlsberg
PACKAGING DESIGN
Artist Edition · Year of the Rabbit
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Client: Carlsberg / Agency: Somexing
Launched: Jan, 2023 | Worldwide
The illustration concept is built on Chinese traditional value and wish for New Year Reunion, featuring the magical rabbits transmuted from the golden liquid of Carlsberg premium brew. The rabbits gather around in the beer forest and bring along with Happiness, Wellness, and Prosperity together.
