Illustrated visual identity of a fictional Cat Cafe inspired by Japanese brands, trains and the chaos of cats. It was born while I was playing the cute "Cat Cafe" for Nintendo Switch and I created the name Espresso Catopolis for my restaurant.
From there I started thinking about the visual possibilities of the name, something that used railway imagery, like the train stamps used in Japan and mixed with the irreverence of cats, like a train driver cat that is always covered in soot. All this in a cute, irreverent and cozy brand.
