Ailis Baldwin's profile

Baileys Advertising

Our project was to choose a company/product to make an advertisement for, I chose the Irish Cream Liqueur brand "Baileys". I used their brand guidelines using their colour scheme and their logos effectively. I also researched and used all their seasonal drinks and their Limited Edition Beverages.
I chose 4 different Limited Edition Baileys drinks for each of the seasons and introduced them. I chose effective overlays for the showcase / reveal of the drink. I used lens flare for Summer, snow for Winter, leaves for Autumn and a glittery effect for Autumn.
I used a blank video of a table and PNGs of Baileys Chocolates and used the Track Motion feature on After Effects to make a 3D Scene. I also applied shadow to make it more realistic
I was especially proud of the 3D Logo and Scene for the Outro of the Advert. I think I spliced it together well with the slow creation of the logo with the lines and a slow fade in of the colour and actual logo. It is extremely eye catching.
I created the 3D Logo using Line Segments in the Vegas Effect in After Effects. I used the Baileys logo as the base and set the Segments to the maximum and the length to 0 at the beginning and at the end the length to 1. I copy and pasted the outline 7 times and slightly moved them away in the 3D view. I changed the colour for all of them and then used the Orbit tool to make it 3D.
Baileys Advertising
Published:

Baileys Advertising

Published: