Girlizzz is a women's clothing brand that combines practical, comfortable clothes and a variety of accessories in a casual style. The brand focuses on the individuality of each woman and her uniqueness. The main principles of the brand: freedom, accessibility, personality, improvisation and beauty. My task was to develop a logo and corporate identity for the brand, through which the client could feel the essence of the company.
The logo consists of a font part and an emblem. The font part reflects flirtatiousness, lightness and femininity. The emblem sign has become an absolute cross-cutting element for all visual communication of the brand. The sign displays a blossoming flower, consisting of an element in the form of a crown.
The main concept is to choose three colors - burgundy, red-pink and powder, which symbolize deep contrasts and uniqueness in appearance.
Price tags, illustrations, packaging, patterns, labels are now based on a single and recognizable element, thanks to which each style bearer always speaks of belonging to the brand.
Cooperation under the contract in compliance with deadlines.
About me
Freelance designer with a background as an analyst and PR manager. Worked for companies such as OZON, Interfax, the Beans retail chain, and government agencies. I will help the company conduct a design audit, identify weak and strong points, and build a design strategy. I will help the designer find projects and bring them to completion, improve his portfolio and build a sales system.
Development of branding, identity, logo 👉🏼 HERE
Consultation for design audit companies 👉🏼 HERE
Consultation for designers 👉🏼 HERE
