2024 Stealth Jumper
Gather Round - Official On-Field Playing Jumper
For the 2024 Stealth Jumper, we thickened the lines and filled in the chevrons to make the chevrons ‘standout’ in a discrete manor.
To highlight this change to fans, we decided upon a simple photography direction that lit our guernseys up sharply, with a slight shadow adding its ominous presence.
Utilising our lecture theatre space, we used the purple carpet to ground the design while also balancing out the purple chevrons. Behind the players we had a black drop-curtain setup, with the intention to edit the background pitch black.
To highlight this change to fans, we decided upon a simple photography direction that lit our guernseys up sharply, with a slight shadow adding its ominous presence.
Utilising our lecture theatre space, we used the purple carpet to ground the design while also balancing out the purple chevrons. Behind the players we had a black drop-curtain setup, with the intention to edit the background pitch black.
Creative Direction: Bailey Gatland
Photography & Setup: Brittany Maxfield
Photo Editing: Bailey Gatland
Jumper Design: Bailey Gatland
