在过去，人类社会最大的威胁来自于灾难、饥荒和战争。然而，如今我们正面临着一种全新的巨大挑战——传染病。医护人员肩负着拯救生命的重任，他们是真正的英雄。Medwear为此研发更加舒适的面料和独特的设计细节，给予医护人员贴心的关怀和支持，与他们一起去治愈、帮助和安慰那些需要被关爱的群体。
-
SURE Design承担了Medwear项目中的VI整体设计工作。
-
Medwear是一个为医生、医疗等专业人士提供高品质、舒适、卫生、便捷的全场景服饰的服装企业。
-
Medwear是由medicine和wear两个单词拼合而成的，我们以两条竖线将medwear切分开为med和wear两个部分，将两个单词位置进行错位，从视觉上把med和wear两个词拆分开，加深消费者对于新造词的品牌的理解。
Medwear是由medicine和wear两个单词拼合而成的，我们以两条竖线将medwear切分开为med和wear两个部分，将两个单词位置进行错位，从视觉上把med和wear两个词拆分开，加深消费者对于新造词的品牌的理解。
-
错位的设计和竖线同时为品牌提供了手术、严谨和精准的医疗行业想象，上下跳动的med和wear字样则为品牌提供了轻松和游刃有余的日常气质。
主持设计师：张烁
项目设计师：吴帆
项目设计师：吴帆
设计师：吴帆
-
-
内容：VI设计
周期：2023年3月-2023年5月
客户：慕达珊珊（厦门）贸易有限公司
周期：2023年3月-2023年5月
客户：慕达珊珊（厦门）贸易有限公司
In the past, the greatest threats to human society came from disasters, famines and wars. Nowadays, however, we are facing a whole new kind of great challenge - infectious diseases. Medwear has developed more comfortable fabrics and unique design details to give healthcare workers the care and support they need to heal, help and comfort those in need.
-
SURE Design undertook the overall VI design for the Medwear project.
-
Medwear is an apparel company that provides high-quality, comfortable, hygienic and convenient full-scene apparel for doctors, medical and other professionals.
-
Medwear is made up of two words: medicine and wear. We used two vertical lines to cut medwear into two parts: med and wear, and dislocated the positions of the two words to visually separate med and wear and deepen consumers' understanding of the newly coined brand.
-
The misplaced design and vertical lines simultaneously provide the brand with the imagery of surgery, rigor and precision of the medical industry, while the bouncing up and down of the words med and wear provide the brand with a relaxed and easy-going, everyday aura.
Principal Designer: Zhang Shuo
Project Designer: Wu Fan
Designer: Wu Fan
-
Content: VI Design
Period: March 2023 - May 2023
Customer: Mudashanshan (Xiamen) Trading Co.
