Brand Design Brief
Organization: IRD
Project: Kuyakhanya
Background: IRD and partners are building a network of "playhouses" in rural South Africa. These playhouses will provide a nurturing environment for early childhood development (ECD) and mental health services.
Located at a registered ECD center, offering a safe space for children to play, learn, and receive daily meals. Mental health services for the community are also available. These sites will be run by local women trained to conduct ECD sessions using specially designed HomeKits.
Image Considerations:
Bright colors | Culturally relevant | adaptable (print/digital) | easy to understand/remember | Playful imagery of children engaged in play | Friendly and inviting logo
Target Audience:
Children (0-4) & caregivers (rural South Africa) | Local women (play facilitators, potential brand ambassadors)
Goals: Uplifting, playful, communal, empowering brand
Sustainable brand across materials (brochures, posters, videos, social media, training materials and slidedeck).
About the program (Animated video)
Powerpoint template design
