成立于2023年的Dream Culture，仅用了短短一年的时间就成为了本地模特平台行业的翘楚。2024年，我们再一次接受了Dream Culture的委托，根据其未来的发展方向，有针对性地进行了这次Dream Culture品牌形象升级的工作。
本次品牌形象升级的工作是有目的性的，对比旧视觉，我们认为要更专注于品牌名“Dream Culture”本身，从而将其作为视觉传播的第一顺位。在字形的设计上，我们润色了许多版方案，为求标志在画报中不会与模特产生视觉的平衡冲突，最终，我们确定了这个规矩中带点反叛且自由的答案。而在本次Dream Culture的品牌应用环境中，我们将信息化概念最大化，让所有的信息都能合理的呈现，使其成为“具有装饰性的内容”。新的符号参考了北极星的造型，来象征未来Dream Culture自由、灵动的无限可能性。
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Dream Culture, founded in 2023, has become a leader in the local modeling platform industry in just one year. In 2024, we once again accepted the commission from Dream Culture to carry out targeted efforts to upgrade the brand image of Dream Culture based on its future development direction
The work of upgrading the brand image this time is purposeful. Compared to the old visual, we believe that we should focus more on the brand name "Dream Culture" itself, so as to make it the first priority of visual communication. In terms of the design of the glyph, we polished many versions to ensure that the logo does not conflict visually with the model in the pictorial. In the end, we determined the rule with a bit of rebellion and freedom. In the brand application environment of Dream Culture this time, we will maximize the concept of informatization, so that all information can be presented reasonably, making it "decorative content". The new symbol references the shape of the North Star to symbolize the infinite possibilities of future Dream Culture freedom and agility.
DESIGNER:Ye Zhanpeng
YEAR: 2024
CLIENT: Dream Culture 种梦文化
YEAR: 2024
CLIENT: Dream Culture 种梦文化
