SITUATION
There is the copy, and the copy of the copy as well [Plagio, Plagio di Plagio]. In a world where everything is the same, standing out is original. Like Diogenes did in search of honesty, BORK decided to seek authenticity in a world of copy & paste. They say time tells all, and to BORK, it said it was time to step firmly and mark its territory. To go out and bite its share, to reject the known and embrace the challenge.
SOLUTION
Identity lies in essence. That's why, to denote all the attitude that characterizes BORK and its inspiration from the philosophy proposed by the Cynics, that way of confronting life through a critical, subversive, and stimulating way of thinking, it was necessary to bring out that wild side that distinguishes it when making decisions, thinking, and betting on what's to come; and we did it as we know how: with branding that dares for more. How? Simple. By creating trends instead of following them.
With elements inspired by precise minimalism contrasting with post-digital accents, we create an aesthetic that doesn't ask for permission, it enters and earns a place in your eyes. One that is inspired by rough simplicity and unabashed honesty. One that combines realism, abstractness, trash, digital, and simplicity to highlight the qualities that characterize BORK not only as a studio but also as a collective of people who believe that art is the new means to change reality.
