Clare Bauman's profile

Exercise 3 - Typography Anatomy and Classification

Exercise 3: Type Anatomy and Classification Infographic

In this exercise, I combined the letters (C, R, and B) to create one joined letterform. Through this exercise, I was able to explore the relationship between type size and font styles. 
In both of my typeface designs, I wanted to show how different styles of fonts can be arranged together to create something simple yet captivating. Therefore, I chose both serif and sans serif fonts that paired nicely. For my first design, I used the Baskerville, Wildflowers, and Bodoni font. I loved how my Wildflowers display font added an elegant touch to the Transitional and Modern style of my other two fonts. When arranging them, I wanted it to feel like they flow nicely together and intentionally made it as if each stroke was connected to the next letter. For my second design, I wanted it to feel more structured by intentionally aligning each letter with the base of the ‘c’. I used the Garamond, Futura, and Georgia font. It was exciting to explore how three different fonts can all create a cohesive design.

This exercise helped me understand how certain font pairings work well together and other pairings clash. The types and styles of font pairings we choose greatly affect the overall mood and outcome of a piece. Another observation I made was that when looking at a font at 12 point, most serif and sans serif fonts look similar to each other. One specific example is Baskerville and Georgia. However, this exercise challenged me to look closer and notice the slight differences between the fonts I once thought were similar. Lastly, I found it interesting how certain features of a font family are kept consistent throughout the letters and numbers. The shoulder, stroke, stem, bowl, serif, etc. are all the same size and design for both lowercase and capital letters. The amount of precision put into the consistency of fonts is impressive.
Exercise 3 - Typography Anatomy and Classification
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Exercise 3 - Typography Anatomy and Classification

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