About the project:
The main concept of the Italian cuisine establishment "Sapore" is to convey the true essence of Italian culinary through the most delicious traditional dishes and innovative culinary experiments. "Sapore" offers its guests exquisite dishes that impress not only with taste but also with visual appeal.
Task:
Recreation of Italian charm: The designer had to convey the atmosphere of Italy through visual elements of the branding to attract customers and create associations with authentic Italian cuisine.
Taste and elegance: The branding had to be elegant and attractive, reflecting the sophistication and taste of "Sapore" restaurant to impress the audience and create a sense of luxury.
Reflecting culinary innovation: Since the restaurant also offers innovative culinary experiments, the branding had to reflect a modern approach to Italian cuisine.
Attractiveness to a young audience: Considering that the main audience is people aged 20 and over, the designer had to create branding that would appeal to their modern tastes and preferences.
Ease of identification: The branding had to be easily recognizable and associated with "Sapore" restaurant to create a lasting impression and ensure consistency across all communication materials.
