Stüssy Archive
This audiovisual project is all about promoting the fashion brand Stüssy. It's designed for their social media or website.
Stüssy is a clothing brand created in the early 1980s by Shawn Stüssy. It started in the surfer fashion scene in Orange County, California but gained popularity in urban fashion and hip-hop culture. The project features Stüssy's signature elements like dice, billiard balls, monkeys, and a dinosaur. It also references skate culture because many skaters are part of their target audience. They use phrases like "NO MUSIC, NO LIFE" and "PAST, PRESENT, FUTURE," which are iconic for the brand.
Programs such as Photoshop, After Effects and Premiere have been used to design and create the piece, which is a combination of animated scenes.
