TLALOCAN
Travelling through the roots of an ancestral culture, to be expressive through heritage and to transmit history through contemporaneity. These are some of the key points that make up this project. The main trigger, the existence of an infinite legacy.
TLALOCAN is a limited edition premium mezcal made in Mexico in an artisanal way. A product inspired by the mythological culture present in the country around Tlaloc, god of rain and thunder. From this divinity we get the name of TLALOCAN, and through the bottle we see small details that elevate us to this symbolic world and in which we can recognize elements that are linked to it on the front of the label. The bottle keeps "ace up the sleeve" which is the revelation of the divinity, by rotating the bottle 360 degrees. In this way, the design is different and eye-catching. In this way, it achieves to tell a story with character, which represents a key piece of Aztec mythology, through a mezcal as a nexus. The aim is to revalue the cultural heritage through everyday life. Thus, historical contemporaneity is reached.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------
(ESP) TLALOCAN es un mezcal premium de edición limitada hecho en México de manera artesana.
Un producto que se inspira en la cultura mitológica presente en el país en torno al dios Tlaloc, dios de la lluvia y el trueno. De esta representación obtenemos el nombre TLALOCAN, y a través de la botella vamos viendo pequeños detalles que nos elevan a este mundo simbólico y en el que podemos reconocer elementos que se vinculan al mismo en el frontal. La botella se guarda “un as en la manga”, que es la revelación de la divinidad, al rotar la botella 360 grados. De esta manera, el diseño es rompedor, diferente y llamativo.
De esta manera se consigue contar una historia con carácter, que representa una pieza clave de la mitología azteca, a través de un mezcal como nexo. Con ello se busca revalorizar el legado cultural a través de lo cotidiano. De esta manera logramos la contemporaneidad histórica.
Thank You!
