ION celebrates the Year of the Rabbit in origami style. Ang pow paper crafts like goldfish and lanterns are common during CNY in Singapore. Inspired by this tradition, we came up with origami rabbits that ION can truly call their own. The iconic ION roof is made up of triangular shapes, resulting in hints of this trait on the rabbit origami. Hence sparked off the idea of origami rabbits which has sharp triangular folds.
Creative team includes Terrence Tan (CD), LIm Wei (CW), Geraldine Chua (JAD) and Jeff Cheong (Head of Tribal)