Earlier, On Autodesk Area Forum, Lee Griggs had posted a topic about Controlling Primitives with a Texture Map.

You can find it here:

He used Maya and XGen to make these great renders with Arnold
He also made other renders here :

Grant Warwick succeeded to make it using 3DS Max + Itoo Forest Pro + V-Ray
And here is the tutorial :

After that Bertrand Benoit made some nice renders here:

At last, I decided to make my own renders using Grant technique
using 3DS Max + Itoo Forest Pro + V-Ray
Hope you like it.