Herbal Essences | Essences Of Life

“Essences of Life” was produced and directed by Trizz for Herbal Essences, a brand with vegan hair care products from Procter & Gamble.

This project was initially created only for online and print, yet was so well received by the brand and campaign agency MediaMonks, that they’ve added international media for broadcast on television.

The story embraces the “Essences of Life”, recalling the product's connection to nature by following a journey through refinement and fermentation. The essence is applied and transferred to our heroine, sparking life into her hair and lifting her spirit. The score created by Banjo Soundscapes completes the atmosphere for this natural journey.

The team couldn’t be more thrilled with the results which were produced over 3 months involving a combination of 10 days in our 1000 square meter studio utilising all the technological advantages for the best tabletop recordings. Another 3 days of live-action using five different locations and a final polishing from our award-winning CGI and VFX teams for detailing the radiant, natural and uplifting spot.

Trizz producers scouted locations based on authentic beauty and the owners’ commitment to conserving nature. The revenue generated by hiring these locations goes into that conservation. Our team prefers working in environments that require absolute respect and protection from any negative impacts.

As with all our projects, we follow a strict COVID prevention plan to keep our community and our teams safe.

BRAND: Herbal Essences

Associate Brand Director: Jasmin Akpak
Brand Manager: Hussein Dhanani
Assistant Brand Manager: Laurianne Boisson
IPM: Guido Marchetti

AGENCY: MediaMonks

Group Account Director: Nienke Gras
Business Manager: Sophie Dean
Creative Director: Malin Hanås
Senior Creative: Alice Ratcliff
Senior Producer: Rosie Summons
Senior Producer: Nafeesa Yousef

TRIZZ STUDIO:

Creative Directors: Oriol Puig, Laura Ibañez
Senior Producer: Cecilia Gomez
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Account Director: Albert Garcia
Art Direction and Research: Katerina Mileva
2D Lead: Mikel Gomez

Director of Photography: Rafa Lluch (In-House), Ed Gibbs (Location)
Shoot Production Manager: Bet Rasqui
Shoot Production Coordinator: Cristina Moreno
Behind the Scenes: Nerea Hernandez

Editors: Joan Solsona & Miquel Alcoriza
3D Artists: NoLabel, Alex Martín
2D Artist: David Gomez
Coulorist: Moncho Sánchez-Gómez
Storyboard: Ignasi Moreno

PRINT:
Group Account Director: Nienke Gras
Product photograper: Marçel Vaquer
Talent Photographer: Joanna Kustra
Photo assitants: Aida de Sàrraga
2D Retouch: Eclipse Creative Retouchin

Sound Design and Music:

Banjo

IN-HOUSE SHOOT:

Director: Laura Ibañez
Focus Puller: Miguel Torres
Gaffer: Joan Planas
Streaming Technician: Miguel Torres
FX Technical Director: Marcos Diaz
FX Technitian: Oriol Tarrida
Make Up: Valentina
Prod Assistant: Yeray Muñoz
Streaming: Gremlink

LOCATION SHOOT:

1st Assistant Director: Juantxo Grafulla
Camera 1st Assitant: Rafa Miralles
Phantom Operator: Antonio Urquijo
Camera 2nd Assistant: Xavi Baile
Video Assistant: Amadeu Riera
DIT: Victor Casasola
Motor Home: Javi Puente
Ronin: Xavi Guillén
Gaffer: Javi Vázquez
Best Boy: Xavi Carrión
Spark: Berjillos, Nico Arana
Camera Truck: Paco González
Genny: Juan Osuna
Light Truck: Álvaro Rodriguez
Art Direction: Oriol Guardiola
Art Assistant: Marta Sánchez
Hair Stylist: Beatriz Matallana
Hair Assistant: Crisanto Blanco
FX Technical Director: Marcos Diaz
Wardrobe Stylist: Paula López de Murillas
Make Up: Beatriz Matallana
Product: David Clarià
Streaming Technician: Marc Blasco
Set dressers: Peio Vizcaya, Ben Vinnicombe
Art Truck: Casto Mendo
Talent: Sonia Prado, Kim Lang, Emy Sato, Cesc Oriola
Prod Assistant: Yeray Muñoz, Aitor Rau, Javier Palomino, Pau Arévalo
Location Manager: Edu Giménez
Casting: Luci Lenox
Nurse: Alejandro Portero

Herbal Essences | Essences Of Life

Owner

Herbal Essences | Essences Of Life

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