UX/UI is constantly evolving, and 2024 promises to be particularly exciting. Designers will be leveraging new technologies, including artificial intelligence, colors, shapes, and elements to create web applications that are not only beautiful and functional but also interactive.

In this article, we will explore the key design trends that will be in the spotlight in 2024.

This method is one of the key web design trends for 2024. Visible boundaries provide more clarity and precision to the structure, enhancing navigation and user experience. Visible boundaries around large images and product photos help increase conversion rates and user engagement with the interface without requiring significant design changes.

This approach works well for e-commerce websites, corporate projects with descriptions of company services, and creative studios. Simply adding boundaries can make the interface more modern and harmonious, creating symmetry.

Complex gradients create more attractive and dynamic visual effects by utilizing diverse color transitions. Typically, gradients are applied to the background of sections, but this year we will often see them in the design of smaller elements such as headings, buttons, and cards.

While gradients are not new in design, they are currently experiencing a renewed surge in popularity. In 2024, gradients with non-standard shapes, animation, and parallax effects will be particularly relevant. Background color also becomes more complex, including combinations of pink, red, and purple.

Minimalism remains one of the main design trends. This year, designers will focus on simplicity and functionality, using only the most essential elements. Minimalist websites are user-friendly, load quickly, and look great on various devices. In the long term, minimalism will continue to be a trend as it serves as the foundation for creating web applications.

Designers will experiment with different fonts, sizes, and colors to imbue text with more emotions and lightness. This trend is inspired by brutalism and the style of the 90s. One of the characteristics of condensed fonts is that they attract attention and encourage more careful reading, as such text is not always easy to grasp at first glance.

Illustrations will help create a unique atmosphere on the website. Designers will use both static and animated illustrations to make the web application more emotional and memorable. Currently, more and more websites embody unconventional and creative ideas in illustrations. This approach also contributes to increased visitor engagement and motivates them to explore the web application more deeply. Illustrations help create an emotional design and embody any concept.

Designers will incorporate 3D animation to enhance various elements and showcase brands' products. However, such design comes with one drawback: it requires specialized skills in working with 3D graphics or having a professional on the team who is proficient in relevant software.

Interactive elements will become increasingly common in design. Designers will actively utilize animation, parallax effects, scrolling, as well as sound or video accompaniment to make websites more engaging and captivating. This format is ideal for projects where it's important to evoke a sense of surprise and increase user engagement.