Oknoplast Mattex
Studio: Epilog Creative Studio
Our recent collaboration with Oknoplast, a leader in window production, resulted in a project aimed at educating the market about their innovative product - Mattex. This is a line of matte window films available in seven stunning colors, introducing a new quality in PVC window aesthetics.
Our task was to create a campaign concept that not only highlights the unique features and benefits of Mattex but also instructs consumers and professionals such as architects on the arrangement possibilities these products offer. In achieving this goal, we focused on developing visual materials that emphasize the matte finish and aesthetics of the layers, while maintaining a high level of functionality and durability they offer.
Scope of Work:
• Concept and production of fully computer-generated animation
• Reproduction of materials based on physical samples
• Space design
• Creating realistic CGI images
Mattex represents a new generation of window finishes, that combines advanced technology with exceptional aesthetic values. It is a product that meets the needs of the modern market, offering customers not only beauty and style but also unparalleled durability and ease of use.
Available in a palette of seven stunning colors, they are a dream for anyone who wants to bring a touch of refined style to their space without sacrificing practicality. It's more than just a film; it's a promise of durability and style. This is the perfect solution for those who value both aesthetics and functionality. This technology finds application in various architectural projects, from modern to classic, giving each space an individual character.
Our main task was to create a campaign concept that not only highlights the unique properties and advantages of Mattex but also increases consumer and professional awareness of the arrangement possibilities these products offer.
In achieving this goal, we focused on developing visual materials that showcase their matte finish and aesthetics, while maintaining a message that emphasizes their high functionality and durability. We decided to present the components in an abstract way, avoiding typical technicalities. We focused on visualizing the matte quality of the product, the difference in tactile sensations compared to traditional PVC windows, and the rich color palette. The entire presentation was designed to attract attention on social media and other digital platforms.
The project for the Oknoplast brand allowed us to delve into the world of Mattex , which combine advanced technology with aesthetics.
It was a unique opportunity to show how modern solutions can change the perception and functionality of space while maintaining high aesthetic value. Our work on the animation allowed us to cross the boundaries of ordinary technical descriptions, creating an accessible, engaging, and above all, beautiful visual narrative that reflects the spirit of innovation and aesthetic beauty of the product. It was a unique opportunity to show how modern solutions can change the perception and functionality of space while maintaining high aesthetic value. Our work on the animation allowed us to cross the boundaries of ordinary technical descriptions, creating an accessible, engaging, and above all, beautiful visual narrative that reflects the spirit of innovation and aesthetic beauty of the product.
Furthermore, the expansion of this line along with promotional materials to international markets not only confirms the quality and universality of our work but also reminds us of the power of visual communication, which can speak to people worldwide, regardless of language and cultural barriers. The fact that our visualizations are appreciated globally is a huge source of pride and motivation for Epilogue to continue exploring innovative ways to present products and ideas. It's tangible proof that a well-designed and executed visual narrative has the power to cross borders and unite people around common aesthetic and functional values.
Furthermore, the expansion of this line along with promotional materials to international markets not only confirms the quality and universality of our work but also reminds us of the power of visual communication, which can speak to people worldwide, regardless of language and cultural barriers. The fact that our visualizations are appreciated globally is a huge source of pride and motivation for Epilogue to continue exploring innovative ways to present products and ideas. It's tangible proof that a well-designed and executed visual narrative has the power to cross borders and unite people around common aesthetic and functional values.
