NZTE | MADE WITH CARE

Food food photography Visual Branding Fruit Government creative concept art art direction Photography visual identity

INTRO | BRIEF

New Zealand Trade and Enterprise (NZTE), the international business development and trade promotion agency of New Zealand, endeavors to propel New Zealand companies toward international growth.

The primary focus is on creatively customizing and culturally adapting their existing campaign materials into different forms like digital content and point-of-sale marketing materials (POSM) to connect with the Vietnamese market.

This strategy is deployed not only for immediate project efficacy but also to cement a long-term recognition of New Zealand's Food & Beverage sector as a premium choice in Viet Nam.

OUR MENU

Visual branding

Visual strategy & direction

Art direction

Food photography

Graphic design

Animation

VISUAL BRANDING | STRATEGY

We have created a comprehensive picture that tells the story of the meticulousness, quality, and dedication of farmers by shaping the map of New Zealand, Mount Cook, Kiwi birds, and the Auckland Sky Tower from various types of cut and randomly arranged fruits. In order to demonstrate the diversity, deliciousness, premium quality, and versatility of New Zealand agricultural products, FPDB's food stylists have creatively created a wonderful picture from fruits with dedicated investment in both ideas and execution.

VISUAL DIRECTION

To exhibit the variety, tastiness, superior quality, and adaptability of New Zealand's farm products, team food stylists have masterfully crafted an eye-catching fruit arrangement, emphasizing innovative ideas and detailed execution.

The fruits are thoughtfully sliced or kept whole, arranged in a way that mimics an attractive and healthful fruit platter, engaging customers as they enter supermarkets or stores.

Featuring the map of New Zealand, Mount Cook, the Kiwi bird, and the Auckland Sky Tower, the arrangement is meticulously designed using an assortment of fruits, skillfully cut and arranged. This artistic display effectively tells the story of the provenance, precision, quality, and dedication behind each agricultural produce.

When it comes to creating a promotional project, we understand the importance of capturing the customer's attention. However, simply using images may not be enough. So, what is the new strategy? How should it be implemented? And how effective is it? The answer lies in stop motion. We have created two video series: one series adds movement to the three key visuals to make a lasting impression, and another series showcases the process "from market to table." In this second series, we aim to educate customers about recipes using Made With Care's fruit products, from salads to desserts. We let the products speak for themselves and tell their own story.

MARKETING ADAPTATION

We provide marketing consultation to NZTE by creating a Marketing Kit using the images and video clips we have produced. This kit includes Point of Sale Materials (POSM) that can be used both online and offline. Our images can be featured on social media, websites, and can also be displayed in retail stores through leaflets, standees, wobblers, or tester booths. With this extensive coverage, we believe that our clients' brand awareness will easily leave a lasting impression on consumers' minds.