This web design is like a process from 0.5 to 1. It needs to build a brand new system system on the existing information framework, including web side, mobile side, and the banners used in the placement side, etc.. But at the same time, the visual style needed to be consistent with RoSSo's previous vector style. As my first large-scale project, I went through a lot of self-exploration process, and also learnt more about the details of interaction implementation through cooperation with the front-end. The project is done half a year before I want to get up and sort it out.
Company intro：
RoSSo International Art Centre is a professional education and training institution that focuses on portfolio training and art study abroad planning, with internationally renowned art school instructors and foreign instructors as its main faculty.
Its main business is portfolio training, and its sub-businesses are: music study abroad, background improvement, art solo exhibition planning, ByRoSSo art collection brand and so on.
Its main business is portfolio training, and its sub-businesses are: music study abroad, background improvement, art solo exhibition planning, ByRoSSo art collection brand and so on.
Project requirements：
The user profile is parents of students planning to go abroad (aged 35-45) and the students themselves (aged 15-25), who have higher aesthetic requirements and pay attention to fashion trends and international hotspots in their daily lives. Therefore, the visual design of the webpage needs to make the brand style more #youthful, #interesting, and differentiate from competitors to attract more target customers. At the same time, the webpage needs to emphasise its own brand advantages, increase the retention Botton, and improve the retention rate.
