Client : Mylab
In line with World Mosquito Day's 2023 theme, "Fighting the World's Deadliest Killer - the Mosquito," we came up with a campaign for Mylab Discovery Solutions to spotlight the underestimated threat posed by mosquitoes. The campaign employed a powerful analogy, likening a mosquito bite to commonly feared objects such as a missile, rifle, knife, or syringe. By juxtaposing the seemingly tame mosquito with these symbols of danger, the campaign emphasized the potential havoc that even the smallest insect can wreak.
Our aim is to bring attention to the significant impact of mosquitoes on global health, raising awareness of this silent but deadly menace.
Credits
Agency
CUB Design Studio, Pune
Creative Director
Uddhav Kumbhar
Creative Head
Ketaki Chavan
Copywriter
Pratiksha Morankar
Visualiser
Amit Musale
