THE BRIEF
Highlight the "Dual Benefit" (Brain Development & Immunity) as the distinctive "weapon"
for Similac 5G to breakthrough the competition with various big players
THE APPROACH
Leverage moms' uncertainties & compromises when choosing nutrition for kids
as the trigger point to catch moms' attention for Similac 5G
CREATIVE IDEA
SOLID CHOICE FOR SOLID DUAL DEVELOPMENT
Chọn Similac, Chắc cả đôi đường
Digital Video
Key Visual
Social Always-on
