DIRECT MAIL POSTER
We developed a light-sensitive poster that in low-light conditionsrevealed its copy: the story of William Kamkwamba, a Malawian man whobuilt a wind-powered turbine out of scrap parts in order to generateelectricity for his house.
The programme had to detail Design Indabas order of proceedings, speaker biographies and messaging from sponsors. Examples of extraordinary inventions by untrained individuals were interspersed throughout the programme in the form of lenticular animations. This guaranteed a large degree of interactivity and added weight to our campaign line: What can your creativity do?