Celebrating the 35th Anniversary of the Air Max 1 and the revolution it created in the sneaker world.
Introduced 26 March 1987, the Air Max 1 set the tone and the stage for the progression of the Air Max line. As the 1st sneaker of its kind to feature visible air, the Air Max 1 paved the way for countless future incorporations of the signature Air Max technology.
Demonstrating that the Air Max 1 is a 1 of a kind sneaker and ultimately was a huge catalyst in moving sneaker culture forward.
First Draft Mockups:
Images sourced from Pinterest
Images sourced from Pinterest
Adding in a lifestyle element to celebrate the "1 of a Kind" Air Max 1 community
35 years of the Air Max 1 = 35 "1 of a Kind" kits, each with 1 of 35 collectable cards.
Social Media rollout celebrating the "1 of a Kind" Air Max 1 community
35 Collectable Air Max 1 Cards
Brand: Sneaker LAB
Creative Director: Gerard Addison
Designer & Illustrator: Gerard Addison
Head of Marketing: Matthew Tyler
Creative Director: Gerard Addison
Designer & Illustrator: Gerard Addison
Head of Marketing: Matthew Tyler
Thank you!
You're 1 of a Kind ;)
You're 1 of a Kind ;)
