OLIPOP THE BUBBLING HEALTHY SODA
Olipop is a healthy soda brand that has probiotics. I directed a new advertising campaign for this brand. Their previous advertising campaign, "A New Kind of Soda” had been around for a while and competitors have come out with the same idea of a soda with probiotics. For that reason, it is no longer a new kind of soda. The challenges consisted in creating a slogan and campaign assets strong enough to beat the competition. My solution consisted of taking the 3 most important facts about this product and creating a new element for the advertising campaign that will be memorable and people will recall every time they think about Olipop. This element is a new mascot called Probi. This character is cute and smart and will teach you everything you need to know to keep yourself healthy!
