Project Overview:
Juhayna embarks on a campaign geared towards showcasing the authenticity of its products, emphasizing their 100% natural ingredients. Through creative marketing materials, robust social media engagement, and community initiatives, the campaign aims to forge deeper connections with consumers, elevate brand visibility, and ultimately drive sales growth across Juhayna's product range.
Marketing Objectives:
-To Increase brand awareness
-To drive sales
Target Audience:
-Social Class: class B & C
-Age: 30 : 15
-Gender: ( 60% Females & 40% Males)
Interests:
Interested in healthy living, culinary experiences, and exploring diverse food options. Value convenience without compromising on quality.
Brainstorming Ideas:
Concept:
Our creative direction features a captivating image of a juice bottle positioned from the side, showcasing its open lid with refreshing juice cascading out, adorned with vibrant fruit pieces. This dynamic visual encapsulates the essence of freshness and indulgence, drawing viewers into the irresistible allure of our product.
Key Visuals
Advertising Mediums:
ATL : (Billboards) we can create outdoor billboards on highways, inside malls and in high-traffic areas for maximum exposure and to raise awareness about how natural Juhayna’s products are.
TTL: We will utilize social media across all platforms, including Facebook, Instagram, to engage with our audience effectively.
Billboard Mockups
Adaptation
Adaptation
Key Visuals Social Media Adaptation
Social Media Designs
These social media designs enhance our campaign, visually reinforcing Juhayna's 100% natural products with captivating content.
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Credits
Advertising 101 Course
Art Director: Ahmed Elassi
Art direction, Concepts, Copies, TOVs: Rama Noamany
