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Some friends and I made this integrated campaign for a class assignment. We immediately found that bubble gum brands have very similar voices. We wanted to give Hubba Bubba a position that was unusual and unique for a bubble gum brand. The result is a PSA warning kids about bubble bullies who want to pop their bubble.
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School Takeover
We created a "No Bubble Bullying" sign to post around schools and playgrounds to make our campaign feel like a real PSA.
Self-Defense Brochure
This was the PSA literature we created. A fun and silly guide for how to defend yourself against bubble bullies.
At this site users can identify themselves as a bubble bully victim or bubble bully and receive help. While vitims can talk about their bully experience and report bubble bullies from their Facebook friends list, bullies are sent to a support group where they can pledge to never bully someone's bubble again.