PT A Orbe do Brasil trabalha no desenvolvimento de produtos automotivos e sua comunicação vincula conceitos de inovação, tecnologia e bem-estar.
Para este projeto, a empresa quis inovar ao quebrar a rigidez associada ao segmento da marca.
As ilustrações desenvolvidas foram uma oportunidade de narrar visualmente os benefícios emocionais de seus produtos, além de mostrar o processo de logística da empresa e cativar o público ao reforçar uma identidade de marca contemporânea e acessível.
EN The company Orbe do Brasil works on the development of automotive products, and its communication links concepts of innovation, technology, and well-being. For this project, the company wanted to innovate by breaking the rigidity associated with the brand's segment. The illustrations developed were an opportunity to visually narrate the emotional benefits of its products, as well as to showcase the company's logistics process and captivate the audience by reinforcing a contemporary and accessible brand identity.
EN The company Orbe do Brasil works on the development of automotive products, and its communication links concepts of innovation, technology, and well-being. For this project, the company wanted to innovate by breaking the rigidity associated with the brand's segment. The illustrations developed were an opportunity to visually narrate the emotional benefits of its products, as well as to showcase the company's logistics process and captivate the audience by reinforcing a contemporary and accessible brand identity.
Entre em contato: ola@viniagliardi.com // @viniagliardi
Contact: ola@viniagliardi.com // @viniagliardi
