This is one of those projects in which you feel involved from the very first minute. We received the assignment of creating a naming and rebranding for a Diamond Store that would take place in nowhere.
The name "diámond gállery" had a double meaning. "diámond gállery" used as a spanish interjection for happiness. Following those two basic concepts we created a visual world with a living logo that would adapt to the circumstances and formats and that could transmit that shine.