A huge problem for the Factory Auto Parts Dealers is the big market of fake Auto Parts, with products that will never match the originals, no matter how hard they try.
 
Un gran problema de las casas automotrices es el gran mercado de repuestos falsos existente, pero que nunca podrá igualar a los originales por mucho que lo intenten.
 

Rol: Dirección Creativa.
Equipo ECBC: Juan José Armendaris (Dirección Creativa)
                        Oscar Duque (Dirección de Arte)
Protect your vehicle from those Auto Parts disguised as originals trying to fool you.
No matter how hard a fake Auto Part tries to disguise as a original, sooner or later it will be unmask.
Protect your vehicle from those Auto Parts disguised as originals trying to fool you.
Originals
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Originals

Genuine Auto Parts Campaign. (2011)
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Creative Fields