Idaho Falls Zoo at Tautphaus Park wanted some new, fresh billboards to encourage locals to visit the Zoo at the start of the season. 

I wanted to create something fun and playful that would  convey what a fun time going to the Zoo could be. I created 4 variations of this concept so it could run in multiple locations. The campaign was very successful and won an Opal award in the ADFED 2024 Gem Awards.