Un canal armado de acción, suspense y adrenalina
Conceptualization, identity, copywriting and graphic design of the pieces for the pop up channel Superagentes by Movistar Plus+.
In this case the content of the pop up was series, movies and documentaries of forces, law enforcement and espionage. In addition, the premiere of the action serie La Unidad-Kabul had to be promoted. That´s why the concept we decided for the channel was "Un canal armado de acción, suspense y adrenalina" (A channel armed with action, suspense and adrenaline).
In this case the content of the pop up was series, movies and documentaries of forces, law enforcement and espionage. In addition, the premiere of the action serie La Unidad-Kabul had to be promoted. That´s why the concept we decided for the channel was "Un canal armado de acción, suspense y adrenalina" (A channel armed with action, suspense and adrenaline).
The channel’s identity was inspired by the idea of hacking, top secret, glitches, etc.
The tv promo simulated a message sent to a secret agent, informing about the existence of this new channel.
Promo
Aplications
Bumper
Quizs - TV
To promote the channel's variety of content (series, films, true crime and documentaries), we made short TV spots as if they were secret agent missions that the public had to solve.
