Sandwiches, vermouth and coffee.

Guhchy's is located in the iconic Barrio Güemes, in the center of Córdoba city. 
La Cañada, a distinctive geographical landmark, becomes the perfect scenario for a unique gastronomic proposal. 

Providing access to a diverse public while intertwined with the history and culture of the city. Close to craft markets and simple, authentic traditions.

With a vivid but desaturated palette and a harmonious combination of tones, textures and materials, the brand and the space have a classic vibe reminiscent of a 1950's bar.

The typography goes along with it, generating great visual attraction due to its size and power. It allows to generate posters and billboards of great impact.

All the resources necessary for the brand to operate in all fields of action, were fully developed. From graphic elements, posters and signs to packaging, letters, napkins, uniforms and other brand elements.
In this way the brand has a complete system to function coherently while maintaining its aesthetics and concept in each of the elements it shares with the audience. Allowing in this way a possibility of expansion in a practical and organized way.

The colors, upholstery, the selection of tableware and every element of the space are designed so that everyone can find this space as a friendly and familiar place. From the grandpa who reads the newspaper in the morning, to a young instagramer ;)

To connect in another way with the audience, a large set of illustrations were developed to accompany the brand and be part of the elements. 

People in love with the best sandwich, animals stealing food and the city's characteristic pigeons that many look with disgust, but we accept as part of our environment and turn them into funny characters :)

Nothing like a sandwich to give you that comforting satisfaction! Simple, quick and unbeatably delicious, the sandwich will save you a thousand times on a bad day and will accompany you to make you even happier in the most beautiful situations :)

The eye on the food... and also on the details.

Thanks for your time! ☺