Prosvet®
identity
Brand style for "PROSVET" - a modern festival of light art by the best multimedia artists
in Russia.
All multimedia exhibitions are based on the technological achievements of lighting and sound equipment manufacturers. To create a technological style emblem, we based it
on a classic grotesque font and modified the arm and shoulder of the letters. The overall composition elements consist of parts of letters and are reimagined as abstract, glowing figures. The materials and textures refer us to LED screens and beams of lighting fixtures, immersing us in the world of light.
