Slamwich is a lunch spot/café that specialises in unique sandwich combinations that are inspired by hiphop and rap terminology and notable personalities. The design elements throughout the café are a reflection of typography through the style of graffiti and rich decorative type that historically goes hand in hand with hip-hop and rap culture.
The beauty of hip-hop and rap is the personality and variety it has collected throughout history and its existence. It cannot be contained or defined by one definitive style, and continues to develop and evolve. Inspired by this culture is the evolution of graffiti, which has been seen to become the vernacular typography of hip-hop.
Displayed below is the featured menu and additional brand collateral.