TASK:
Create an identity for the Reman coffee shop. The identity should reflect the concept of a friendly atmosphere and comfort, as well as modernity.
Create an identity for the Reman coffee shop. The identity should reflect the concept of a friendly atmosphere and comfort, as well as modernity.
DECISION:
The concept of a friendly atmosphere and coziness was conveyed through the soft rounded shapes of the logo with elements that are drawn by hand and typeface.
The concept of a friendly atmosphere and coziness was conveyed through the soft rounded shapes of the logo with elements that are drawn by hand and typeface.
The logo itself is made in a minimalist style, which conveys a pleasant time with a cup of coffee.
Such colors were used, as they are calm and well combined with each other, the blue color was taken as an accent, which gives the design a more modern look.
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