A identidade verbal e visual foram criadas para refletir os atributos da marca: eficiente, leve e forte. O naming, as cores e o símbolo foram criados com base na variedade de café preferida dos produtores, o principal produto da marca.
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The verbal and visual identity were crafted to embody the brand's attributes: efficient, light, and robust. The naming, colors, and symbol were all developed based on the preferred variety of coffee by producers, which happens to be the brand's main product.
