The Grape Shed
The average wine drinker knows too little about wine to make an informed buying decision,
so they rely on the opinion of so-called experts. Wine awards have become the easy way to choose wine,
but wine should be about individual taste.
We created our own awards as a dig at the industry – and produced a peelable sticker card that allowed
easy-going wine drinkers to award their own wine and remind themselves that wine is about personal choice,
not the industry’s opinion.
not the industry’s opinion.
