Parrot's Arcade
(Marketing Campaign)
Campaign ideas and objectives:
🦜 Throughout the campaign, our followers had the chance to play different mini-games on our social media platforms.
🦜 The campaign aimed to increase engagement within our MyVoice community, encouraging members to spend time on our social media channels and enjoy playing and solving our branded games, thereby promoting relaxation and happiness.
Social media posts:
I tried to alternate the games. Every Tuesday, I posted more fun and childish games for the young percentage of followers, while on Thursdays, I published more challenging ones tailored for the seniors of our community. Additionally, I structured the games to gradually increase in difficulty throughout the social media campaign.
Week (24-28)
Wednesday 26: Teaser
First week (31-4)
Tuesday 1: Help Capitan MyVoice get out of the labyrinth and arrive at Parrot's Arcade Dashboard/SM covers
Thursday 3: Color Captain MyVoice
Second week (7-11)
Tuesday 8: Dress Captain MyVoice carousel + story
Thursday 10: Find words in the table
Third week (14-18)
Monday 15: Find the differences
Thursday 17: Trivia Quizzes MyVoice
Fourth week (21-25)
Tuesday 22: Mini puzzles on level 1- 4 pcs.; level 2- 6 pcs.
Thursday 24: s_ _ _ _y
Last week (28-1)
Tuesday 29: Sudoku
Thursday 31: Video campaign
Here are some behind-the-scenes insights:
Our mascot, Captain MyVoice, has embarked on an adventure, discovering a place brimming with mystical fun!
Fueled by curiosity, our Captain traveled and explored the island in hopes of discovering the magical chanting.
Some of the stories I posted during the campaign:
Our followers' reaction:
The final video:
https://www.youtube.com/watch?v=Y_uS8AeRecc
