An animated image film for Kärcher
In this exciting project, an animated image film was created for Kärcher Operations that combines motion design with real images.
Image films are the heart of a company. They convey the company's values to employees and customers. It strengthens the image and tells an emotional story. This film takes a look behind the scenes at Kärcher and shows the entirety of the processes.
Kärcher Operations
Together with our partners from Fischer Appelt, we realized the image film, whereby we as world changers created the animated sequences and the motion design over the real image. Naturally, we were guided by Kärcher's CI and worked with clear illustrations and animations. Technically, but with finesse.
Together with our partners from Fischer Appelt, we realized the image film, whereby we as world changers created the animated sequences and the motion design over the real image. Naturally, we were guided by Kärcher's CI and worked with clear illustrations and animations. Technically, but with finesse.
Animations + real image
For the sequences with motion design, we tracked the scenes in order to place the graphics precisely in 3D space. We worked with CI-compliant lines, icons and text animations. These were to be harmoniously integrated into the image and provide added value without being unnecessarily conspicuous. In this way, information can be conveyed that does not need to be addressed separately! This means less spoken text and shorter running times.
For the sequences with motion design, we tracked the scenes in order to place the graphics precisely in 3D space. We worked with CI-compliant lines, icons and text animations. These were to be harmoniously integrated into the image and provide added value without being unnecessarily conspicuous. In this way, information can be conveyed that does not need to be addressed separately! This means less spoken text and shorter running times.
Why combine?
The combination of real image with motion design is often used and applied for various reasons. It can create a visually appealing and interesting experience that captures the viewer's attention. Through the additional use of motion design, complex concepts or processes can be better explained and important information can be more clearly marked and emphasized. Finally, motion design can help strengthen brand identity by integrating certain brand style elements or color schemes into the images.
The combination of real image with motion design is often used and applied for various reasons. It can create a visually appealing and interesting experience that captures the viewer's attention. Through the additional use of motion design, complex concepts or processes can be better explained and important information can be more clearly marked and emphasized. Finally, motion design can help strengthen brand identity by integrating certain brand style elements or color schemes into the images.
Let's create worlds together! Your Weltenwandler
