Exhibition Stand Design
Fair : Tehran Auto Show, 2022,Tehran, Iran
Client : Shayan Diesel
Area : 821 sqm
These are two design alternatives for Shayan Diesel Company, each embodying very different concepts. The first design emphasizes boldness and strength, using a robust color scheme to represent the power of Shayan Diesel's vehicles. This design is direct, impactful, and centered on product showcasing.
The second concept, which leans toward a minimalist color scheme punctuated with blue lighting, conveys a futuristic vibe. The design is clean, modern, and communicates the brand's commitment to progress and technology.
Both designs reflect different aspects of the company's identity. The choice between them would depend on the brand message Shayan Diesel wants to prioritize—whether it's raw industrial power or cutting-edge technological capability.