Challenge: The United States Agency for International Development (USAID) Scaling Innovations in Mobile Money (SIMM) project aims to increase awareness and adoption of mobile money, an untapped technology that can boost access to financial services, in the Philippines
Strategy: A one-month campaign, dubbed “Peso Ko Social Media Campaign,” will highlight basic and pertinent information that the audience must know about mobile money. The audience has been defined as active online users, aged 18 to 40, particularly those living in the SIMM pilot areas: Batangas City; Pulilan, Bulacan; Quezon City, and Valenzuela City.
Through mobile money, you can access financial services in the most convenient and economical way as possible, allowing you to save time and money and focus on the most important things in life.
Infographic debunking eight myths about mobile money and addressing information and trust gaps in potential users.
Online Promotional Video
Mikey Bustos was tapped as the campaign ambassador, owing to his popularity from his YouTube videos and wide following in both Facebook and Twitter.
Art Direction: Patrick De Jesus
Motion Graphic Editor: Raymond See
Online Posters
Online Contests Sample Posters
