VIA Skateboards is a european skateboard label based in Hamburg, Germany. This project involved the creation of the brand name, logo, stickers and a first line of skateboards. ‘VIA’ was chosen as the brand name as it signifies the constant journey skateboarders are on to find the next piece of skateable terrain.

A simple ambigram logo was devised which was transferred to the stickers and first line of boards. A ‘logo’ series of skateboards with bold colours and prominence of the mark was created with a tyre track strip running behind.