This project is a mock rebranding campaign for a local business. Their logo and merch felt corporate and did not fully reflect the cafe's cozy, human aesthetic. I studied the company's online presence, interior decoration, color palettes, and company mission, then created the following designs.
This is an illustration intended for advertising purposes, such as a social media post, the home page of website, or signage. I incorporated the name of the business, their hours, and what they sell so it could be versatile in this way.
I then designed three logos inspired by their current one. However, I added a hand-drawn element and intentional interaction between illustration and type. I also tried to make the logo cozier and welcoming, which is a core part of their mission statement. All three are intended for a merch line, but the first is intended to replace their current logo
Finally, I mocked up some shirts and tote bags for a merch line. I prefer to use images that I take myself to bring more personality and realness than traditional mock ups templates.
