Film4 (Socials)
Channel 4, 2022

I spent several months working on Film4’s social media, re-cutting interviews with the world's biggest actors and directors for Facebook, Instagram and Twitter. 
I edited 100 pieces of social content, gaining millions of views in total.

A lot of my time was spent trialling Reels on Facebook and Instagram, which were new at the time. We gained thousand of views on the majority of edits, boosting our followers on every channel, with my most viewed reel coming from Mission Impossible: Fallout. The reel featured Tom Cruise and Henry Cavill talking about their action-packed bathroom brawl, and gained 2.1 million views on Facebook.

One of my greatest achievements was helping diversify our content output, by getting Film4 promos cleared for use on socials. At the time we were only able to post interview clips, but after some discussion with stakeholders, we finally got clearance to post Film Promos that were airing on TV. This gave us a lot more to work with and support Film4's schedule with, and these promos continue to be used on Film4's socials.

We built a really strong audience with both film lovers and movie stars, and during my time our posts were shared by stars including Russel Crowe, Clark Duke, and cinematographer Roger Deakins.

Film4 team: Nina Napier, Ashley Eaton, Amy Hill, Sylvie Hastings
Editing for socials: Kieran Bentley
Film4 (Socials)
Published:

Film4 (Socials)

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