4Reality
Channel 4, 2023

4Reality is a new YouTube channel from Channel 4, providing the best of Reality TV and everything drama, sass, and iconic pop culture from our shows.

With a lot of male-skewing YouTube channels, we really wanted to put young women at the heart of this channel, tailoring it to reach and entertain that audience. Similar reality channels had success thanks to an authentic, fan-focused style, so we needed to come up with something new to complete with that.

I edited a trailer and several YouTube compilations for the channel, using a fan-first video editing style that made Channel 4 content feel fun, fan-made and authentic. I made a series of templates off the back of this, so the same editing style could be taken forward by different editors for future videos, all of which outperformed other content on the channel.

The channel continues to celebrate Reality TV with full episodes of your favourite shows, supercuts of those moments you’ll never forget, drama from the most exclusive postcodes in London, risqué celebrity love lives, and the craziest of dinner parties. 4Reality has it all.

Editing & Motion graphics: Kieran Bentley
Producer: Neve McNamara
Design: Dan Netherwood-Bray
Strategy and social media: Anya Turner, Nick Mulligan, Dan Hill, Thilini Gunaratna
4Reality
Published:

4Reality

Published:

Creative Fields