THE PLANNING STAGES
For this campaign, I wanted to bring attention to a problem that isn't talked about enough. There's an estimated 27.6 million people who are human trafficking victims right now. Not only is that a lot of people, but the numbers are increasing steadily annually.
SOME OF THE THINGS I LEARNED:
MY GOALS FOR THE CAMPAIGN
First off, I want to spread awareness to human trafficking, particularly with children. Kids are the most impressionable demographic, and often times they can be manipulated online. Second, I want more people to call the National Human Trafficking Hotline if they suspect something is wrong. Lastly, to spread the message of parents being present to oversee what their young children are doing on their online devices.
For the art style of my ads, I wanted to replicate a children's book. I wanted to make them have a vector look, and create scenes where children are supposed to be, but they're missing. For the copy, I wanted to make a play on words from lullabies. Overally, I think they all came together very nicely.
SUBWAY POSTERS
WALL BANNER
WALL BANNER
BILLBOARD
VIDEO ADS
SOCIAL MEDIA
