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Fashion Graphic
CLIENT
1993STUDIO
YEAR
2023
1993STUDIO 24 SP 𝗣𝗢𝗣𝗨𝗟𝗔𝗥 𝗠𝗨𝗦𝗜𝗖
2023년, 캘리포테이토샵은 199STUDIO와 24 SP 시즌 컬렉션 그래픽 디자인 협업을 진행했습니다.
1993STUDIO는 90년대 음악과 예술 정신에 영감을 받아, 다채로운 패션을 선보이는
브랜드입니다. 기존 1993STUDIO가 가진 무드를 유지하되, 카세트 테이프와 LP판,
POP 음악을 녹여 낼 수 있는 그래픽을 요청받았습니다.
우리는 빈티지, 그런지룩을 사랑하는 세대들의 옷장을 가득 채워줄 디자인은
어떤 것일 지 고민했습니다. R&B부터 록, POP, 힙합까지 여러 장르가 탄생했던
대중음악의 부흥기. 그 시대의 흔적을 연구하고 몰입해야 했습니다.
'90년대의 진정성을 그리워하며.'
우리는 1993STUDIO의 아이덴티티로부터 확장된 다양한 그래픽을 제안했고,
90년대를 향한 그리움이 드러날 수 있도록 했습니다. 디자인된 그래픽은 티셔츠,
모자, 팬츠, 행택 등 SP 시즌 아이템에 적용되었습니다.
1993STUDIO 24 SP released on Wed, March 13.
1993STUDIO 24 SP 𝗣𝗢𝗣𝗨𝗟𝗔𝗥 𝗠𝗨𝗦𝗜𝗖
In 2023, Calipotatoshop collaborated with 199STUDIO on graphic design for its 24 SP season collection. 1993STUDIO is a brand that showcases colorful fashions, inspired by the music and artistic spirit of the 90's. Maintaining the mood of the original 1993STUDIO, we were asked for graphics that can blend cassette tapes, LP albums, and POP music.
We thought about what kind of designs would be to fill the closets of the generation who love vintage and grunge looks. The revival of popular music, where many genres ranging from R&B to rock, pop and hip-hop were born. We had to study and immerse ourselves in the traces of that era.
'Missing the Sincerity of the '90s.'
We proposed a variety of graphics that were extended from 1993STUDIO's identity, allowing the longing for the 90's to be revealed. The designed graphics were applied to SP season items such as T-shirts, hats, pants, and hang-tags.
We proposed a variety of graphics that were extended from 1993STUDIO's identity, allowing the longing for the 90's to be revealed. The designed graphics were applied to SP season items such as T-shirts, hats, pants, and hang-tags.
1993STUDIO 24 SP released on Wed, March 13.
