Ayman Alaa ✪'s profile

Fawry Saves You | Creative Campaign

Ayman Alaa ✪
Pro
•
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Fawry Campaign
This is a journey for a campaign from zero to every street in Egypt
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

Project Overview:
Our upcoming campaign targets the affluent audience of Social Classes B & C, aged 20 to 35, aiming to position Fawry as the preferred choice for online payments.
By communicating Fawry's diverse services and emphasizing reliability, we seek to increase brand awareness and actively engage our audience, making Fawry the go-to brand for seamless and secure electronic transactions.

Marketing objectives:
- Be familiar with Fawry services
- make it the first brand to think about online payment
- increase brand engagement

Target audience:  
Social class: class B & C
Gender: Both ( Males & females )
Age: 20 : 35
behavior: someone who is Convenience Seeker , Financially Responsible
interests: convenience, technology, security, savings, and time-saving solutions
Concepts Building
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Key Visual 1
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Key Visual 2
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Key Visual 3
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

Visual Details
Let's take a deeper look at the visuals and see how I designed them. 
Try to figure out and analyze why I chose and crafted their Stocks!​​​​​​​
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

Adaptations
Let`s Go Viral!!
To ensure that the campaign reaches its audience and achieves the target, we need to choose the most suitable mediums for posting. We have two mediums to consider:

ATL: Outdoor billboards on highways, town ways, metro stations, and train stations in various Egyptian governorates like Cairo, Alexandria, etc.
TTL: Social media platforms such as Instagram and Facebook, where our primary target audience is present.


ATL Medium
Billboards​​​​​​​
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

TTL Medium
Social Media​​​​​​​
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

Social Media Designs
The following pieces are social media ads that complement the campaign, 2 pieces of them presented as distinct copies to showcase different creative ideas.​​​​​​​

Designs with grids​​​​​​​​​​​​​​

Social Media Posting
I prefer to label this section as "Behind the Scenes" because it illustrates the process of constructing the previous social media designs and guiding them toward a specific target through the creative idea corners:
Communication, Copy, and Photo Caption.​​​​​​​
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

The following visual is special for me and can be considered as a separated key visual

From the concept appeal (Fear Appeal), which is effective and unfortunately occurs daily among people who are unaware of the services provided by Fawry, to the visual crafting and details.
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative
Creative Design marketing Advertising Creative Direction Creative Campaign art direction design copywriting social media creative

Thanks for watching

Credits
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Strategy: (Team work) Me and Fawry team in ADV 101 Course
This project Concepts - Copies - Captions - Art direction: Ayman Alaa

Contact Me on
Instagram -  Facebook
E-mail : aymanalaa56@gmail.com
Fawry Saves You | Creative Campaign
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Ayman Alaa ✪'s profile
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Ayman Alaa ✪'s profile
Cairo, Egypt

Fawry Saves You | Creative Campaign

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